Get FinancingCapitalize On Growing Demand For Rental Equipment With RentalYard
Industry research shows the global equipment rental market is on a steady upward trajectory, with one report estimating growth from roughly $145 billion in 2023 to nearly $250 billion by 2032. Key drivers include rising construction activity and customers’ growing preference to rent equipment. For dealers, operating a rental division is no longer just an opportunity to supplement revenue; it’s a necessity to meet demand.
RentalYard is designed to help dealers tap into this demand. Sandhills Global’s comprehensive print-and-online platform puts your equipment in front of renters searching locally, regionally, and beyond, helping attract new customers and increasing rental utilization across your fleet.
How RentalYard Delivers
RentalYard is a one-stop resource for renting or leasing heavy construction equipment, farm machinery, trucks, trailers, and construction and farm attachments. Hundreds of listings for rental assets appear in the Eastern and Western editions of RentalYard magazine, distributed with Sandhills’ Machinery Trader, TractorHouse, and Truck Paper publications.
Every asset in RentalYard is also a featured listing on RentalYard.com. Dealers and rental companies can showcase equipment online with multiple photos, videos, and detailed specs, plus include daily, weekly, and monthly rental rates and a sales price if the machine is also for sale. Visitors to the site can search listings by keyword, category, industry, or location; use filters to narrow results; and even submit a Quote Request directly to rental companies.
Changing & Growing To Meet Demand
Sandhills recently overhauled RentalYard.com to simplify equipment searches and launched a RentalYard mobile app for iOS and Android devices that mirrors the website’s functionality. Sandhills also added a dedicated Rent button on category pages across MachineryTrader.com and other trade sites. Links to all rental categories were added to each trade site’s homepage, giving renters even more ways to discover your equipment.
Additionally, RentalYard magazine shifted from monthly to biweekly distribution and will soon add a photo listing section—a cost-effective option for showcasing rentals of individual assets and specialized units.
“RentalYard increased print frequency in January 2026 to accommodate the growth in this market,” says RentalYard Sales Manager Matt Sterup. “Rentals have been a huge emphasis for many companies over the last couple of years, and RentalYard has continued to grow with that demand.”
RentalYard Ad Options
Rental companies can run quarter-, half-, and full-page ads as well as priority-page print ads in RentalYard and banner ads on RentalYard.com. Securing a priority page for your ad (such as a front or back cover) also gives the online listings for its featured equipment the highest possible placement in search results. Running a consistent print ad lets you list every rental asset in your fleet on RentalYard.com ahead of general listings.
Cross-Posting Power
To maximize attention, RentalYard.com cross-posts equipment to relevant Sandhills trade sites. Construction rentals, for example, appear on MachineryTrader.com. You can also list assets available for sale and rent on other relevant Sandhills trade sites. For example, a mini excavator for rent on RentalYard.com and for sale on MachineryTrader.com appears on both websites with links to view rental and purchase pricing.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.