AuctionTime Is The Online Auction Platform For Year-End ROI

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AuctionTime.com and its app make it easy and cost-effective to sell construction equipment, farm machinery, trucks, RVs, boats, land, and more.

The most lucrative auctions of the year are approaching fast. End-of-the-year sales are typically the largest and most profitable, especially with the worldwide bidding audience and high returns of AuctionTime.

AuctionTime.com and its app make it easy and cost-effective to sell construction equipment, farm machinery, trucks, RVs, boats, land, and more. Its listings also appear first on powerhouse Sandhills retail platforms such as MachineryTrader.com, TruckPaper.com, and TractorHouse.com. The resulting cross-platform buyer traffic, unmatched in the industry, is the reactor powering AuctionTime’s unparalleled success for sellers and their customers.

Low Fees, High Returns

Auctioneers use the online-only AuctionTime platform to provide customers with the best overall results on retirement sales, consignments, and estate sales. Dealers utilize AuctionTime to make the best of aged inventory, off-brand trades, and finance defaults, as well as consignments, lease returns, and demonstration units.

With AuctionTime, there are no long-term commitments, no contracts, and no need to transport equipment. You can sell on weekly auctions every Wednesday starting at 10 a.m. Central Time or hold a standalone auction on another day and time.

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On auction day, buyers can watch lots being sold and place bids on the Live Auction Board. AuctionTime representatives call outbid buyers near the end of each asset’s auction to give them another opportunity to win. Bidders can view Live Boards for farm equipment, construction machinery, trucks, and other types of assets being sold concurrently. Buyers can toggle between rings on larger sales. Ring 2 may offer smaller items, for example. The sidebar lets users view upcoming lots or auction results, including items they added to their Watch List with the heart icon.

Key Benefits

• Maximum exposure via Machinery Trader, TractorHouse, Truck Paper & more
• Maximum results with retail & wholesale before auction
• Maximum reach with a global bidder pool and print & digital marketing
• Maximum lead generation with incoming consignment opportunities
• Maximum flexibility with weekly & standalone auctions and no long-term commitments
• Maximum visibility on auction values and bidder stats & locations
• Maximum brand-building to help you grow your auction business
• Maximum efficiency with low overhead: low fees, no venue or staffing expenses, and free auction management tools

Advertising Options

Sandhills mails the weekly AuctionTime publication alongside issues of TractorHouse, Machinery Trader, Truck Paper, and MarketBook across the U.S. and Canada. Equipment valued above $5,000 automatically appears in the magazine, but you can choose to advertise lower-value items in print for up to four weeks of pre-sale publicity.

Other highly effective marketing tools include email blasts, digital banners, and auction ads in Sandhills trade publications. And, in a twist, AuctionTime lets sellers do the bidding in an exclusive auction for its front cover ad spots each Thursday at noon Central Time.

How To Sell On AuctionTime

To register to sell on AuctionTime.com, first click the Become An Auctioneer link on the homepage and fill out the form. An AuctionTime representative will contact you to help you get set up. 

Afterward, to start listing assets for sale, log in to the Sandhills Cloud. The Inventory Management app lets you upload items, and Auction Management gives you a centralized platform for managing all aspects of timed (online) AuctionTime sales and live (on-site) auctions on Equipmentfacts.com. The AM app includes creating standalone auctions, adding and grouping lots, setting terms and conditions, accounting, invoicing, and much more.

You can also opt to use Pre-AuctionTime, which cross-advertises assets to retail and wholesale buyers on Sandhills trade sites, giving them a “buy now” window to sell before auction.

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AuctionTime’s unequaled advantage is cross-exposure to vast numbers of buyers on MachineryTrader.com, TractorHouse.com, TruckPaper.com, and other Sandhills trade sites and apps. For example, when potential buyers browse wheel skid steers on MachineryTrader.com, often the first listing they see is a unit for sale on AuctionTime.com. Sellers can set a buyer’s premium on auction items. Every listing gives bidders access to competitive financing from CurrencyFinance and hauling options from FR8Star.

Customer Consignments

For customers who want to consign assets for sale, AuctionTime.com makes it easy with the Find Auctioneers link. They can select a nearby auction house or choose one from a list.

AuctionTime auctioneers handle the entire process for their customers, from inspecting each asset in person and taking pictures and videos, to obtaining asset valuations and creating online listings. The auctioneer also answers bidders’ calls and questions and, after the sale, collects winning bids and cuts each customer a check.

Get Valuations & Track Results

VIP+ in the Sandhills Cloud can give you real-time valuations, including current auction, asking, wholesale, and market values. AuctionValues.com lists recent sale results from Sandhills and other auctions throughout North America.

Meanwhile, the AuctionTime Bidder Map app shows the geographic location of bidders for your sales, including first-time and high bidders.

Start Selling

To get started selling with AuctionTime or to learn more about the platform, contact your Sandhills representative today.