Mack Trucks Brings Home A Silver IDEA Award For Its Anthem Design Work

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The Mack Anthem recently won a Silver IDEA award thanks to its striking exterior design, which also contributes to the vehicle’s aerodynamics and fuel efficiency. (Photo courtesy of Mack Trucks.)

Mack Trucks received a Silver International Design Excellence Award (IDEA) from the Industrial Designer Society of America (IDSA) for its Anthem line of trucks. The award was presented at the 2018 International Design Conference IDEA event held in New Orleans, Louisiana. “For those of us in this field, being recognized with an IDEA award is among the top honors you can receive,” says Lukas Yates, chief designer – exterior for Mack. “I’m extremely proud of the team effort that helped make the Mack Anthem such a striking statement to the trucking world.”

A Big Win

The IDEA awards started in 1980 and they cover 20 different categories with entries coming from across the globe. Mack’s exterior design is a marriage of form and function where it not only has a striking look, but also provides improved aerodynamics and fuel efficiency. New design elements, including the front bumper, chassis fairings, roof, grille, hood, and air dam, were all built to reduce wind resistance and improve aerodynamics.

More About The Anthem

The Mack Anthem is a Class 8 truck that’s available as a day cab, 48-inch flat-top sleeper, or 70-inch stand-up sleeper. Engine options include the 11-liter MP7, 13-liter MP8, and the 13-liter MP8-TC, giving the truck a power range of between 415 and 505 horsepower fand torque ranging from 1,260 to 1,860 pounds-foot (1,708 to 2,521.8 newton-meters). There are several transmission options available, including Maxitorque ES and Eaton Fuller manual transmissions, mDRIVE and mDRIVE HD automated manual transmissions, and the Allison 4000 Series automatic transmission.

Source: Mack Trucks

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